Would you expect to find that sort of typography used by an edgy, street-wise graphic designer? Probably not. Think about a soft, rounded, swooping script. Just as with color, different fonts are associated with different emotions and business types. Your logo should be distinctive and maintain clarity when displayed on small phone screens, business cards, pamphlets, or wherever else you may advertise. If all your advertisements were that size it’d make sense to create an intricate, hyper-detailed logo, but that likely isn’t the case. ![]() Be mindful of your logo size and complexity, as not all of your advertising takes place on a giant billboard. Your logo should always be featured on your website, marketing communications, and other advertising. You can also refer to this handy infographic courtesy of FastCompany. How do the colors make them feel? What do they think of when seeing those colors? Use their feedback to refine your choices. It helps to ask your friends or family for input on your logo’s colors. If you’ve been stressed and want a soothing, relaxing spa to while away an afternoon, which one will you visit: the spa whose logo is composed of calming greens and blues, or one whose electric, neon-colored logo looks like Rainbow Brite got sick all over it? Not all colors work with all types of businesses. What are some common connotations that different colors have? Yellow is associated with happiness, green with health and nature, and purple with royalty. Various colors evoke different emotions, and you can leverage those to your advantage. Color influences perceptionĬhoosing the correct colors for your logo is imperative. Online success starts with a great domain. ![]() Memorable logos aren’t strictly the purview of big business - your small business or side hustle can create one too! Let’s take a look at three things to keep in mind when designing your logo. At a glance, these logos bring the business top of mind if golden arches against a red background make you salivate, you’re not alone. Stop and think about some of the biggest businesses you know: Starbucks, Walmart, Nike. Now that you have a domain name and website it’s essential you design a logo. What’s that, you say? You don’t have a logo?! Not having a logo is detrimental to your business. ![]() What makes your business memorable? Is it your catchy slogan or witty business name? How about your logo?
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